Our purpose

Avoidable blindness is on the rise, especially in hard-to-reach communities in the UK – such as migrant groups, the elderly and low income households.

People may not take regular eye tests for reasons including poverty, language barriers, social isolation, disability, the fear provoked by the stigma of poor eye health… but to name a few.

We want to change this.

Eye Heroes is the UK’s first child-led campaign to fight avoidable blindness. Children are trained through volunteer-led interactive workshops in schools and after school clubs to become eye health champions, and inform people in their communities about eye health and the benefits of regular eye tests.

The workshops are run for free by local volunteers, marrying the science of eye health with the pressing need to raise awareness in a fun and memorable way. Eye Heroes workshops are currently aimed at children aged 8-12 and include games, videos, role play and more.

Children are uniquely placed in society with the ability to overcome barriers such as language, problems with mobility, perceived costs associated with eye tests, anxiety and the stigma that can be attached to sight loss. Harnessing this potential to spread powerful messages within diverse communities, Eye Heroes trains children to inform hard-to-reach individuals who are often at greater risk of avoidable sight loss.

Eye Heroes workshops are now running in schools across the UK.

The team

Manjul Rathee, Co-founder

Manjul is an award winning service designer, specialising in innovating services for social impact.

Yusrah Shweikh, Co-founder

Yusrah is an eye doctor. She formed the team knowing their complementary skills could drive real change.

Caroline Campbell, Data Control & IT

Caroline is an IT professional and school governor, supporting our volunteer network.

Nabeena Mali, Marketing & Partnerships

Nabeena is a growth marketing consultant and co-founder of an ethical travel company.

Support and collaboration

Is Eye Heroes mission and work something you’d like to support? We would love to hear from individuals and organisations who can help us in furthering our impact. Get in touch.

“My sight problem could have been diagnosed, it could have been treated, but it wasn’t. It’s left me with such an amount of sight loss that it’s left me with a guide dog.”
– Thelma (suffering from Glaucoma)